Orange Box

Recently, I attended quite A LECTURE with the guest speakers: Hermès's Wilfried Guerrand(Managing Director Europe)& Thierry Outin (Managing Director GB). They presented the  brand in terms of the strategy & brand equity management. I loved how humble they were : 'Thank you for coming here today to listen about our SMALL COMPANY' :)))

Hermès is an emotional brand, they are storytellers. It not about the product itself. Its more about the experience. 'All our customers are VIPs'. Well, sure thing: record breaking bag & mini Birkin bracelet.

I have much respect for the brand not only because they multiplied their annual turnover 20 times since 1986. Hermès is a truly integrated, much loved,luxury heritage brand that seems to be on top of its game.

BTW how crazy is that Hermès controlls 40-45% of all crocodile skins in the world?

Maybe, will write about Hermès in my dissertation? Just in case I asked ... Monsieur Guerrand initially agreed to take part in my primary research. Will see ... Excited!