26/09/2012

25

About the magic number 25 (yes, getting old)... Some time ago, I bought the first issue of the re-launched 25 Magazine. Its quite incredible, love the idea of 'new 69' erotica-soft-porn-art therefore fashion album. Launched at Colette in Paris on July 3, during the couture shows, it has no advertorial input. It doesn’t have a cover, but instead just comes in a box. Anja Rubik, supermodel turned founder and editor explains: 'We wanted to create something erotic, so we made it without the cover in a box because it’s almost like a naked body without any clothing, and you can see the spine. It’s very feminine, very sensual, so when you slide it out of the box it’s almost like a body sliding on sheets. It should be very fragile but strong inside. Like a woman who seems fragile but is very tough and strong'(The Cut). Below, some of my favourite snaps.



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